Tourage Patisserie & Confections

I was tasked with creating a logo for Tourage Patisserie & Confections, a luxury patisserie brand. The objective was to create a visual identity that captured the joy of eating pastries and the logo needed to be timeless and versatile for digital, print and packaging applications.
I approached the design with inspirations from Moorish architecture, art deco, and geometric patterns to create something simple and elegant. Other luxury brands were referenced to inspire the look and helped envision the end result.
The client was pleased with the final logo because it reflected their brand and was versatile for use on social media, signage, and the packaging. The logo made the patisserie’s brand stand out.

Vegas Market Guide Branding

I was tasked to create a clean and sleek logo design along with a branding kit. It should be easily recognizable using elements of a map.
Using map elements such as the crossroad lines and a compass star, I blended it with market elements. This is how I create the basket design, and having a more abstract design with a star that signifies navigation.
The final design is used for the service and other materials, helping other people find markets.

The Nevada Sage Group, a group that focuses on reimagining learning systems, wanted to update their visual brand. I aimed to reflect innovation and creativity in this design.
The branding kit included two custom logos, a color palette, typography, and more. I wanted to show strength and trust in the brand, so I chose a circle logo for the primary. I included sage leaves correspondent to the group’s name and the state of Nevada, displaying its uniqueness.
This branding kit provides strong and credibility. It made it easier for people to associate and learn more about the group’s mission for educational change.

My school hosted an annual event, encouraging middle school girls to explore careers in technology. The goal was to create engaging and inspiring logo designs that evoked curiosity in young girls and adults.
The direction centered around a dynamic perspective, to show the energetic nature of technology. Deliverables such as digital graphics, name tags, and presentation slides had to be consistent. I used inspiration from the 2024 Paris Olympics for the color palette, showing off a laid-back yet fun mood.
This visual identity helped connect multiple different technology careers into one cohesive visual brand. It resonated with the target group and enhanced the atmosphere of the event.

Each client had a different specific goal though the overlaying need was for engaging content that aligned with each brand’s identity.
I started each project by delving deep into the brand’s target audience and visual guidelines. I designed with formatting requirements, ensuring brand consistency, and accessibility. I experimented with design elements to feature benefits and engage audiences.
The variety of work showed adaptability across platforms and client needs.