Branding Assets

Vegas Market Guide Branding

Using map elements such as the crossroad lines and a compass star, I blended it with market elements. This is how I create the basket design, and having a more abstract design with a star that signifies navigation.

I approached the design with inspirations from Moorish architecture, art deco, and geometric patterns to create something simple and elegant. Other luxury brands were referenced to inspire the look and helped envision the end result.

Nevada Sage Group

I wanted to show strength and trust in the brand, so I chose a circle logo for the primary. I included sage leaves correspondent to the group’s name and the state of Nevada, displaying its uniqueness.

Tourage Patisserie & Confections

Girls in Tech

The direction centered around a dynamic perspective, to show the energetic nature of technology. Deliverables such as digital graphics, name tags, and presentation slides had to be consistent. I used inspiration from the 2024 Paris Olympics for the color palette, showing off a laid-back yet fun mood.

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